What is your job title and what activities are behind it?
I work as a Brand Manager for Wortmann's Tamaris brand and I am responsible for the strategic brand orientation and the development of a holistic, international communication strategy. The variety of my tasks is characterised by the design of new sub-brands in interaction with product management and sales, as well as the constant monitoring of corporate design specifications.
What brought you to Wortmann?
It was a member of my family who told me about Wortmann. The name was familiar to me – Wortmann is known as a great employer in the region. That is why I decided to sign up for a dual degree programme in Business Administration at Wortmann and the FHDW in Bielefeld. After graduating, I joined the Marketing department.
What makes your work special?
The thing I most enjoy about my job is the variety. My tasks offer new challenges every day and are particularly attractive due to their varied nature. I especially appreciate the cross-departmental exchange and the fast dynamics to push new topics forward.
What is Wortmann like as an employer?
It is like a family, with close contact among staff. The demands on every individual are high at Wortmann – we are constantly tackling new challenges. We never stand still and are always looking for new things.
If you had to describe Wortmann in three words, what would they be?
Young, friendly, challenging
Tell us about a unique Wortmann experience you have had.
There are many! I think the campaign production in Barcelona was particularly exciting, but I am also very proud of the development of new collection components such as NEWD.Tamaris.